Without container shipping, global commerce would not be nearly as successful as it is today. In the middle phases of trans-oceanic shipping, between the 1990s and the early 2000s, 90% of general cargo was being delivered via cargo ships. The top fifteen companies of the industry were dominating 80% of the total volume. Meli Marine saw lots of opportunity to expand and began to wonder if acquisition would be a good move for them in order to expand into the Asian-North America oceans. The company is currently at 30% ownership and 70% chartering with their vessels. CEO, David Tian, was aiming to reach out to a more narrow set of customers such as Muslim consumers who sought out different perishable items, and halal products.