To be fair, in the appliance market it is hard to find a different kind of competitor than the ones that are already in place. Although, major appliances are huge in the market, finding a new competitor that is significantly different from the current main ones is rare. However, Whirlpool doesn’t really offer any rare products that only they provide. Whirlpool as mentioned before does score high when it comes to how they treat their employees, which could be seen as rare given the history amongst major appliances. Nevertheless, Whirlpool never really has launched a rare product for the market. When trying to gain competitive advantage, it leads to problems.