The advertisement utilizes this strategy to indicate two differentiating sides of one man and two sides of his way of life: formal and private. The men are allegorically connected to the aroma bottle in the correct base corner. The name on the container is white from the front and dull from the back, reflecting the light body of the stripped man and the dark suite of the dressed one. The subtitle, “Two aspects, one scent”, stays this idea of duality of one. The meanings that the sponsors need to accomplish is that the fragrance is suitable for day and night, for work and for the room, for men that are assorted.