NAME: OGORE MATAGA ANGELINE
SCHOOL: SOCIAL SCIENCES
DEPARTMENT: SOCIAL AND DEVELOPMENT STUDIES
UNIVERSITY: MOUNTKENYA UNIVERSITY
YEAR OF STUDY: FIRST YEAR
UNIT CODE: DED 1301
UNIT TITLE: RESOURCE MOBILIZATION AND FUNDRAISING
RESOURCE MOBILIZATION AND FUNDRAISING
1. Outline and explain 5 methods/strategies of mobilizing financial resources for public development projects.
a) Donor agency
Donor is an organization or a person who willingly or voluntarily donates resources in form of money, information, materials and energy.
We can get financial resources from donor agencies to support any public project. It is a matter of writing a good proposal requesting for cash, material and energy resources from maximum number of donor agencies so that incase one refuses to give the donation, the other agencies are in a position to continue with their support. It is also advisable to expand the relations with the national, local, private and public sectors for a stable income generation.
The donation can also be in form of boxes where you request donations from the public by placing boxes in a stationary point. It can be a hospital, school, airports, or any other public places.
This is a way of getting voluntary contributions of money or other resources. This can be done by organizing fundraising events whereby mobilizing of people can be done by distributing contribution papers, synthesizing the public through media, newspapers, audio visual materials, billboards, stickers or contacting them directly. This fundraising can also be by grants from the government or charitable organizations which are willing to contribute finance for public projects. The fundraising is done by inviting guest of honors in a place booked by an organization which can include churches, schools, stadiums, conference halls. This fundraising can be successful by having good communication skills and consulting the existing donors and the local communities.
c) Income generation
Income is money earned after work done. The work can either be self, public or private employed. Business oriented projects organizations can come together and contribute their incomes and other resources to start a public project in a different location of their choice. This type of resources mobilizing is done by the Indians and Somalis who mostly run family businesses. Although this is how they operate their businesses but most of them are generous and can contribute to start a public project which will help the surrounding and create employment opportunities to the public. Civil servants can decide to contribute some of their incomes to establish a public project. Most churches in the countryside are built using the contributions from incomes of their congregation.
d) Government policy
Tax is money payable to the government. This money is used to build schools, infrastructure, hospitals, stadiums and social amenities. It is also used to pay salaries of public servants. A public project can get its financial resources through the government by the proprietors writing proposals or during finance allocation to different places. Yearly during the budget reading the government allocates a certain amount of money to different firms for public projects. It can be for construction of bridges, infrastructure, schools or hospitals and this money is allocated to the government officials like governors, senators, members of parliament and head of different departments. The government can also borrow funds from developed countries or any good established film; get loans so that the money is distributed for the establishment of public projects.
e) By raising fees
This can be done when different organizations whether public, private or international decide to collect funds through increasing partnership by raising a certain fee to either goods or services rendered so as to acquire financial resources for a public project. The other way of raising fees would be for the NGOS to carry out the construction of public resting places, canals, schools, monastery, worshipping areas and hospitals; and the local body to pay back to the NGO. The county government on the other hand can collect some cash by raising the parking fees for vehicles, in the market stalls and the street vendors. This can be seen like harassing the less fortunate but with proper communication and negotiation skills, people will be able to understand what is happening. Also an organization can raise fees by selling its technical skills, becoming trainees or raising fees from visitors from individuals or organizations doing research in another organization
2. State and describe 5 skills required for effective resource mobilizing
a) Communication skills
Communication is a way of transmitting knowledge or information to someone else. To have an effective resource mobilizing, one has to have best communication skills to be able to convince people to mobilize resources. Mobilizing of resources to take place people have to be communicated to by either verbal or nonverbal; through media.
People have to be told the reasons for resource mobilization so as they can extend their contributions in form of cash, materials, information, energy or skills.
One needs also to communicate clearly both verbally or written to be able to give advice and inspire trust to develop a strong rapport otherwise getting the resources required will be hard because of the mistrust.
Leaders in a given organization needs to have good communication skills to be able to explain the specific goals and tasks. He should be able to master all forms of communication, including conversations, one-on-one and be computer literate to be able to communicate with people through media, phones and emails
b) Management and leadership skills
These skills are essential in resource mobilization because both involve decision-making, planning, communication and problem solving. For resources to be brought on board, it needs proper planning and communication to achieve the goal. People mobilizing the resources need to keep a record of all the events for future reference and be a role model.
In order to be an effective leader and manager, one needs more than a good attitude and intentions of uniting people. Unity is the key to strong bondage which is unbreakable thus making people to do great things and fight back in case of problem. If the leaders have good vision the team members will not feel confused but organized and have an initiate to prioritize thus leading to effective resource mobilization
c) Writing skills/financial reporting skills
Financial resources are one of the key resource mobilizations, for it to be effective the knowledge and skills of writing is needed especially in proposal writing to the donor agencies and other financing institutions. Good and appropriate proposal convinces people to contribute more resources unlike if a person writing the proposal or requisition does not have good writing and reporting skills.
On the other hand financial reporting skills are more effective in an organization because most of decisions of private or public organizations depends or relay on a good detailed and accurate financial reports. Inaccurate resource reports can damage the image of an organization thus discouraging investors and donors in investing in such places.
d) Interpersonal skills
In resource mobilization one needs to have a clue and be in a position to tackle complex problems as they arise. In any given organization misunderstandings are inevitable but how to deal with it needs more personal skills.
During resource mobilization, for it to be effective patience and courage is a guarantee because it is not easy to convince people to contribute their resources especially in grants and donations. Also in energy resource people will tend to be rigid but with patience and a convincing words one can harvest more than he thought off.
When mobilizing resources many obstacles may arise, when such problems arises one needs to be strong, these can be cases of theft, natural hazards and death many resources are destroyed and lost. The resources destroyed have to be replaced and this needs extra personal skills to mobilize them again.
Personal skills like trust and integrity are essential and lead to an effective resource mobilization. People need to trust someone with their resources. Trust leads to a strong bond in that one is convinced of gaining or getting good resources.
e) Innovation skills
Innovation means introducing and creating new important ideas and issues related to life. This can help in mobilizing resources when people with such skills are able to think critical and solve difficult problems experienced by human beings. Innovation skills help one to build new things to create and develop new ideas with others. Collaboration is very essential because different organizations brings their thoughts together and end up with something meaningful which will help others and the community in general. The reason these skills of creativity, communication and critical thinking is becoming important is because of the changing nature of the work and the rapid pace at which change is spreading. For example the technology of computers has spread like bush fire and everyone is enjoying the resources. Incase more new innovations can come up then life will be easier as compared to the olden days.
Finance and accounting may be associated with normal routines systems but that does not mean that innovation in new resources has changed much.