A Study on the Influence of Personality Trait on Investment Intentions among Generation Y Sumira Chettri1

A Study on the Influence of Personality Trait on Investment Intentions among Generation Y
Sumira Chettri1 , Asst. Prof Achala Prasanth Bhatt2 , Asst. Prof Reshma K.J3
1Student 2Assistant Prof., Faculty of Management and Commerce, M S Ramaiah University of Applied Sciences 3 Assistant Prof., Faculty of Management and Commerce, M S Ramaiah University of Applied Sciences , Bangalore 560054
Contact Author E-mail: [email protected]
ABSTRACT
Amid ongoing years, factors influencing the investment intentions of investors are an issue pulling in the consideration of researchers. In this study, we examine factors like personality traits which are influencing investment intentions of individual investors. The objective of this study is to examine the relation between personality traits and investment intentions among working class people belonging to Generation Y. Quantitative method is used to measure personality traits and investment intentions of the respondents. Statistical tools like Descriptive statistics and Chi-squared test were used to analyse the data.
The discoveries uncovered that personality traits have some effect on a person’s risk resilience conduct, which thus, impacts their long term or short term investment perspectives. The aftereffects of this investigation infer that investment advisors ought to think about individual qualities and individual risk resilience, among different components, when counselling individual investors on investment.

The research is important from both the scholastic and additionally the practitioner’s viewpoints. With respect to the scholarly point of view, the research adds to the current group of information, particularly in the Indian viewpoint where, to the best of the researcher’s learning and data, such a broad investigation with respect to psychographic factors effect on investment intentions has never been directed.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

Keywords: Personality traits, Investment intentions
INTRODUCTION
It is for the most part said that, keeping in mind the true objective to be compelling in the stock market, one ought to possess (i) know how of market, well informed about how a market evolves and (ii) knowledge of the established sort of corporation to park resources. People have confidence that specialists can accurately time the market and make precise purchasing and offering forecasts, which eventually outcomes in immense benefits. However in the meantime there are distinctive decisions making factors that affect ‘individuals’ speculation decisions and likewise the market comes about.

A person’s investment choice process depends on a perplexing mix of demographics (Balietal, 2009), individual qualities, markets (i.e. expected risk, rate of return, transaction costs, market environment, etc.) Some discoveries exhibit doubt about the objectivity of financial specialist practices and show that choices can be motivated by mental and behavioural factors.

(Kourtidisetal.,2011) disagreed that people who make decisions favour fulfilling plans in opposition to ideal ones because of bounded understanding and absence of genuine procedural and choices can be sharp as opposed to either discerning or legitimate. In spite of the fact that leaders endeavour to settle on choices on an objective premise, their basic leadership process is restricted by their intellectual capacities, for example, propensities, values, reflexes, information, and so forth., and also by outside ecological components. The effect of these variables settles on the basic leadership process more convoluted, as opposed to making it a straightforward limited normal process. Mental and ecological variables are involved in impacting the circumstances and assets accessible to decision makers, and sound financial conduct does not generally occur in this present. Earlier research has additionally demonstrated that financial specialists have a tendency to have conduct inclinations identified with individual attributes, generalizations, past trading experiences, etcThe fundamental motivation behind financial investors occupied with investment is to both boost their pay and limit their costs. In this state, people save some of their salary for utilisation and some to save. Inside this system, people course their funds into investment. Likelihood of benefit and misfortune in the investment procedure makes decision making difficult for people.

Choices of individuals investors are not always rational as conventional finance anticipated. There are numerous mental, socio-social and natural components which influence investment behaviour. Inside this extension, (Bondt et al. 2008) express that speculators can not be objective, they can just have limited rationality.
REVIEW OF LITERATURE
Joyce K.H. Nga, Leong Ken Yien (2013) focused on how personality trait and demographics plays a significant role in ones financial planning among Generation Y. Personality traits influences financial planning more than demographics such as course majors and gender and distinctly exhibits that specific personality aspects controls individual choices in financial planning. The implication that different aspects of financial decision making such as unwillingness to take risks, illogical interpretation and socially responsible investing is influenced by conscientiousness, openness and agreeableness. Cliff May?eld, Grady Perdue, Kevin Wooten (2008) examined the influence of personality traits on an investor behavior. The study analyses the impact of personality trait on an investor’s understanding of risk and their eagerness to accept risks. Extroverted individuals tend to embark on short term investing, whereas people higher in neuroticism do not indulge in investing short term as well as long term. According to Jack Noone, Kate O’ Loughlin and Hal Kendig (2012) impact of socio economic status on financial decision making can be interpreted by non-economic factors (personal circumstances), psychology and financial understanding. According to Krutika Mistry (2015) Market condition and investor’s decision making have a positive relationship concerning Indian stock market.Several investors do not take into consideration different financial component ahead of investing in the stock market, some investors have a herding behavior that is they make investment decisions based on the masses.

Research Gap
This study is a noteworthy forward development for the academicians considering and looking into investment behaviour in light of the fact that a research of this kind has never been done in India to the best of analyst’s learning. This research is one of the first of its kind in Indian settings, however comparable investigations have been led in western nations. The meaning of this research for Indian investment market is that given the plenty of investment instruments accessible and furthermore the immense social, cultural, linguistic, statistic, geographic and psychographic assorted variety in a nation like India.

PROBLEM STATEMENT
As a result of the literature review, the present study undertakes the examination of behavioral intentions as related to personal investment and portfolio management.

3.1 Objectives of the Study
This study emphasises at investigating the factors that impacts individual investor behaviour and how personality trait of an Individual plays a role in determining their investment decisions specifically with respect to Generation Y. The purpose of this research is basically based on how investors are not always rational while making important financial decisions and a major part personality trait plays in it. The primary objectives are:
To identify and study about different personality traits influencing an investors intention towards investment
To collect data from working class people belonging to Generation Y
To analyse and establish the relationship between an Individual’s personality trait and their investment intentions
To give suggestions,
recommendations and further scope of research in this field
4. RESEARCH METHODOLOGY
This study consists of both primary data and secondary data. Secondary data is collected from available case study and recognized journals. As the research entails the study of investment decision making, the data collection was restricted to the employed people belonging to Generation Y and the sample was collected from salaried people working in Bangalore.

A Pilot study was initially undertaken with a sample of 30 respondents after which the questionnaire was finalized and checked for validity and reliability. The final questionnaire contained two sections for psychographic (1) and investment intentions (2).

The data was collected from a final sample of 200 individuals and then put up for analysis in SPSS using descriptive and inferential methods of statistical analysis.

The data collected have been analysed by using the following tools: Reliability test, descriptive statistics and Chi-Square test.

4.1 Formulation of Hypothesis
Hypothesis 1
H1: Individuals with higher conscientiousness are more likely to engage in short term or long term investing
H0: Individuals with higher conscientiousness are less likely to engage in short term or long term investing
Hypothesis 2
H2: Individuals who are open to experience are more likely to engage in short term or long term investing
H0: Individuals who are open to experience are less likely to engage in short term or long term investing
Hypothesis 3
H3: Extroverted individuals are more likely to engage in short term or long term investing
H0: Extroverted individuals are less likely to engage in short term or long term investing
Hypothesis 4
H4: Agreeable individuals are more likely to start investing in future
H0: Agreeable individuals are less likely to start investing in future
4.2 Measurement Analysis
The independent variable considered in the study are the four personality traits namely Conscientiousness, Extraversion,Openness to experience and Agreeableness. Shown in table 1 are the descriptions of the four traits.

The dependent variable for the study are short term, long term investment intentions and future time perspective. Respondents The respondents were generally aged between 24 to 33 working in Bangalore. The study is not gender biased and different class of people were surveyed irrespective of their income level, job and marital status.

Table 1. Descriptions of the Personality traits
Source: Adapted from Professional manual: Revised NEO personality inventory (NEO-PI-R)
Reliability is determined by using Cronbach’s alpha, the data is simplified through descriptive statistics and the relationship is tested using chi-squared test in Statistical Package for the Social Sciences (SPSS).

DATA ANALYSIS
5.1 Reliability Test
A value of 0.625 reported of these items is an estimate of true alpha, which in turn is lower bound for true reliability as shown in table 2. The study consists of 200 valid respondents and the analysis didn’t exclude any responses i.e., 0% were excluded in the total of 200 respondents.
Cronbach’s alpha will generally increase when the correlations among the items increase and the value of 0.60 is suggested to be the minimum limit of acceptance (Hair et al., 2010). The Cronbach’s Alpha does not change appreciably and remains above 0.6 throughout. This further confirms that respondent’s responses are consistent and reliable.

Table 2. Reliability Statistics
5.2 Descriptive Statistics
Firstly, the descriptive statistics of the data are listed in table 2. The statistics include mean, median and standard deviation of the data. The sample means announced in the table for the identity and investment intention factors depend on a ?ve-point likert scale ranging from strongly disagree which is denoted as 1 to strongly agree denoted as 5.
Table 3. Descriptive Statistics
LINK Excel.Sheet.12 C:\Users\sumir\Documents\Book1.xlsx Sheet1!R28C1:R35C3 a f 5 h * MERGEFORMAT
5.3 Chi-squared test
Shown in table 3 are the Chi square which is a test for independence (measures if there is a relationship between two variables in the category) and is used when two nominal variables, which doesn’t have a proper order. Chi squared test conveys whether association is significant or not, but doesn’t tell how stronger is the association. If the variables are correlated the results obtained will be less than the significance level which is at 0.05 or 5%.

Table 4. Chi-Square Test

RESULTS AND DISCUSSIONS
The overall findings is that psychometric factors has a significant effect on various aspects of investment intentions. Investment intentions are comprised of two distinct constituents (short term and long-term investment intentions). As formal hypothesis established the significant correlation between personality trait and investment intentions, in this study, extraversion and conscientiousness were both positively related to short-term and long term intentions, because extraverted individuals possessing an optimistic and social attitude would not hesitate consulting a financial advisor or independently start investing on their own. Conscientious individual are responsible so they are likely people with prior investment experience, having a long term as well as short term perspective. Conversely, Individuals who were open to experience have a greater probability of paying heed to long term investing than short term investing, which indicates that individuals are more susceptible to taking risks in the long run compared to the latter. The assumption that agreeable individuals are probable to start investing in future was proved by chi square test.
SUGGESTIONS
Considering one’s personality traits and risk taking ability before carrying out the investment process constitute the framework of the recommendation. Investment advisors must put an end to “one size fits all” philosophy and create investor-centric customized financial plans suited for investors belonging to different class.

A final recommendation to investment instrument marketers to create and sell products according to the psychological needs of the investor rather than large-scale production of mechanistic financial products which will not maximize the psychological as well as financial well-being of the investors.

CONCLUSION
The verdict of this study that extraversion predicts short term investment intentions is similar to the findings of researchers. Literature involving the four traits and wide areas of operational and psychological health is approving of our general ?nding. This study investigates the factors that influence individual investor behaviour and how personality trait of an Individual plays a role in determining their investment decisions.

In this research, extraversion and conscientiousness are both positively correlated to short-term and long term investment intentions. The questionnaire used in the present study did not include a measure of risk in investment intentions such as having a choice for lower risk with less return.
However, past research has for the most part concentrated on the influence of cognitive factors, for example, financial literacy on financial conduct. Less research has concentrated because of non-intellectual elements.

RESEARCH IMPLICATIONS
This study bears an important value in the financial and investment category, including investment advisors and also the investors. The outcome of this study can even be utilized to build up a model of mental testing for potential customers of investment advisory firms. Additionally, this study is a noteworthy forward development for the academicians considering and looking into investment behaviour in light of the fact that a research of this kind has never been done in India to the best of analyst’s learning. The research additionally gives a guidance to additionally inquire about in the territory of cognitive effects on basic leadership with respect to financial decisions and in addition different fields.

LIMITATIONS OF THE STUDY AND SCOPE FOR FURTHER RESEARCH
This research has multiple constraints. Firstly, it was carried out only in one specific city, i.e. Bangalore. Secondly, only personality traits were considered specifically. Different personal aspects like gender, occupation and monthly income were not taken into account which possibly have a relevant impact on their investment plans. Inspite of all these restrictions, the research imparts productive intuition in interpreting the association between personality traits and investment decisions.

REFERENCES
Aren, S., & Zengin, A N., (2016) Influence of Financial Literacy and Risk Perception on Choice of Investment , Procedia – Social and Behavioral Sciences , Vol. 235, pp.656-663
Aren, S., & Aydemir, D S., (2015) The factors influencing given investment choices of individuals, Procedia – Social and Behavioral Sciences, Vol.210, pp. 126 – 135
Azam, M. & Kumar, D. (2011). Factors Influencing the Individual Investor and Stock Price, Vol. 5(12), pp. 3040-3043
Anna, A.M., & Merikas, A.G., & Dev Prasad, V. (2004) Economics Factors and Individual Investor Behavior: The Case of Greek Stock Exchange. Journal of Applied Business Research, Vol. 20(4), pp.93-98
Al-Tamimi, H. A. H. (2005). Factors Influencing Individual Investors Behaviour: An Empirical study of the UAE Financial Markets, IBRC Athens, Aryan Hellas Limited, Vol. 5, No. 2, pp. 225-232
Conlin, A., & Kyrolainen, P., & Kaakinen, M., & Ja¨rvelin, M., & Perttunen, J., & Svento, R. (2015) “Personality traits and stock-market participation”, Journal of Empirical Finance, Vol. 33
Chitra, K., & Sreedevi, V. (2011), “Does personality traits influence the choice of investment?”, The IUP Journal of Behavioral Finance, Vol. 8, No. 2, pp. 47-57
Ferguson, E., & Heckman, J. & Corr,P.(2011), “Personality and economics :overview and proposed framework”, Personality and Individual Differences, Vol. 51 No. 3, pp. 201-209
Farrell, L., & Fry Tim, R L., & Risse, L. (2016) The significance of financial self-efficacy in explaining women’s personal finance behavior , Journal of Economic Psychology, Vol. 54 ,pp. 85-99
Filbeck, G., ; Hat?eld, P., ; Horvarth, P. (2005) Risk Aversion and Personality Type. The Journal of Behavioral Finance, Vol.6, pp. 170–180
Grinblatt, M., ; Keloharju, M. (2000) “The Investment Behaviour and Performance of Various Investor Types: A Study of Finland Unique Data Set”, Journal of Financial Economics, Vol. 55
Gathergood, J. (2012) Self-control, financial literacy and consumer over-indebtedness , Journal of Economic Psychology , Vol. 33 , pp. 590-602
Goldfayn , O. (2016) “Personality traits and financial decisions of the households “, Goethe University Frankfurt am Main Working Paper
Klontz, B T., ; Seay, M., ; Sullivan, P., ; Canale, S. (2014) The Psychology of Wealth: Psychological Factors Associated with High Income, Journal of Financial Planning, Vol. 27 Issue 12, pp. 46-53
Keller, C., ; Siegrist, M. (2006) Investing in stocks: The in?uence of ?nancial risk attitude and values-related money and stock market attitudes, Journal of Economic Psychology, Vol. 27, pp. 285–303
Keller, C., ; Siegrist, M. (2006) Investing in stocks: The in?uence of ?nancial risk attitude and values-related money and stock market attitudes. Journal of Economic Psychology, Vol. 27, pp. 285–303
Lepori, G. M. (2015) Investor mood and demand for stocks: Evidence from popular TV series finales. Journal of Economic Psychology, Vol. 48, pp. 33-47
Linz, S., ; Semykina, A. (2011), “Personality and performance: a comparative analysis of workers in transition economies”, Personality and Individual Differences, Vol. 51, No. 3, pp. 293-301
Lepori, G. M. (2015) Investor mood and demand for stocks: Evidence from popular TV series finales. Journal of Economic Psychology, Vol. 48, pp. 33-47
May?eld, C., ; Perdue, G. ; Wooten, K. (2008) Investment management and personality type, Financial Services Review, Vol. 17, pp. 219–236
Mien, N.T.N., ; Thao, T.P. (2015) Factors Affecting Personal Financial Management Behaviors: Evidence from Vietnam, Journal of Management and Sustainability, pp. 1-16
Mistry, K. (2015) A Study of Individual Investors’ Behavior in Stock Market- With Special Reference to Indian Stock Market, International Journal of Management and Commerce Innovations, Vol. 3, Issue 1, pp. 541-545
Nga, J K .H., & Yien, L K. (2013) The influence of personality trait and demographics on financial decision making among Generation Y , Young Consumers, Vol. 14 No. 3 ,pp. 230-243
Noone, J., & O’ Loughlin, K., ; Kendig, H. (2012) Socioeconomic ,psychological and demographic determinants of Australian baby boomers’ financial planning for retirement , Australasian Journal on Ageing , Vol. 31 No. 3 , pp. 194-197
Nabeshima, G. (2015) Wealth and Personality: Can Personality Traits Make Your Client Rich? Journal of Financial Planning, Vol. 28 Issue 7, pp. 50-57
Pakand, O., & Mahmood, M. (2015) Impact of personality on risk tolerance and investment decisions, International Journal of Commerce and Management, Vol. 25, No. 4, pp. 370-38
Robert, A.N., & Obenberger, R.W. (1994) Factors influencing the individual investor behaviour, Financial Analysts Journal, pp. 50(4), pp. 63-68
Sadi, R., & Asl, H., & Rostami, M. (2011) “Behavioral finance: the explanation of investors personality and perceptual biases effects on financial decisions”, International Journal of Economics and Finance, Vol. 3, No. 5, pp. 234-241
Ton, H.T.H., & Dao, T.K. (2014) The Effects of Psychology on Individual Investors’ Behaviors: Evidence from the Vietnam Stock Exchange, Journal of Management and Sustainability, Vol. 4, No. 3, pp. 125-134
Trang, P.T.M., ; Khuong, M.N. (2016) The Impact of the Big Five Traits and Mood on Investment Performance – A Study of Individual Investors in Vietnam, International Journal of Business Research, Vol. 4, pp. 2-25
Yao, R., ; Hanna, S. (2005) “The effect of gender and marital status on financial risk tolerance”, Journal of Personal Finance, Vol. 4 No. 1, pp. 66-85